SAMK students working together on laptops.

International Tourism Management, Bachelor of Hospitality Management

Become a professional in tourism business

The degree programme provides you with skills and knowledge in developing tourism business and services. You can turn the love for travel into a rewarding career and promote tourism destinations and services. You will also have a possibility to manage sustainable tourism business.

Degree title

Bachelor of Hospitality Management

Educational field


Mode of teaching

Full-time studies

Language of tuition



210 credits

Application period

8 Jan - 22 Jan 2025

Studies begin


Location of studies



3 years 6 months



Tuition fee for non-EU/EEA students

9,500 €

Admissions procedure

Certificate-based selection


What does your studies involve?

With us, you will build expertise in managing sustainable and profitable tourism and service business in the global markets. The focus is in creating, marketing, leading and managing tourism experiences, services and business. You will learn necessary skills to succeed in a customer service business. You will get skills to improve competitiveness of tourism business and tourism destinations and learn about different tourism-related sectors. In addition, you will have good opportunities to learn about digital marketing and content creation.

Join us diverse community at Satakunta University of Applied Sciences to shape your future! With us, you will learn to combine theory with practice. During the 3½ years of full-time studies at our modern campus, we will guide your way to pursuit your career in an exciting and versatile field of tourism and service business. You will have numerous career opportunities in global tourism and service business after the graduation.

Curriculum Link opens in a new tab
Skip embed: SAMK senior lecturer and students tell about the tourism studies.

A senior lecturer and students tell about the tourism studies.


What are your options for specialisation?

The programme provides a holistic overview of tourism. However, students can focus in marketing communication or in management and leadership or in sustainability of tourism business by choosing professional and elective studies about these topics. In addition, practical training and thesis provide a solid base for building expertise on topics that students want to focus on. The programme supports students' individual aims and supports them to develop a customer service mindset.

Career opportunities

Where can you work after graduation?

Graduates from our programme have numerous career opportunities in global tourism and service business.

Contact Person

Jaana Ruoho

Senior Lecturer
+358 44 710 3825
Faculty of Service Business
Operating unit
Business Administration and Tourism
Tourism Business -team
SAMK Campus Pori

Tuition fees and scholarships

Find out about tuition fees and scholarship programme for non-EU/EEA students at SAMK.

Tuition fees and scholarships

Student and alumni stories

Read more
The photo shows tourism students in a group work situation.

Tourism education receives top results in the national student questionnaire: SAMK graduates appreciate their education

The national student questionnaire measures the satisfaction of graduates each calendar year, regarding, for example, the content of education and connections to working life. SAMK graduates from 2023 were highly satisfied with their studies, helping the field of education to be ranked first in the country.

Three smiling women standing in front of a wall.

Updating teacher's competence with a period in working life

During a work-life period, the teacher works for an agreed period of time in an organization in the field they normally teach. The idea is not to have something special arranged for the teacher during the period spent on the field, but that they are involved in the daily life and activities of the organization.

Purjeveneiden mastoja pienvenesatamassa. / Sailboat masts in a seaside port.

Joint European curriculum for coastal and maritime tourism fills the skills gap in the sector

SAMK’s Center for Tourism Business Development coordinates the Erasmus+ project Skills4CMT which has published a new Curriculum of Coastal and Maritime Tourism.

SAMK students talking on campus.

This is how you apply for degree studies

Find out how to apply for degree programmes at SAMK.
Apply for degree studies