

Using AI in the right way is an important professional skill. It can help you learn more effectively, write more fluently, and find information faster.
AI generates its answers based on a large amount of material (books, articles, web texts, etc.).
So, AI is not the original source of information; it only combines existing knowledge – sometimes incorrectly, leading to wrong answers.
AI is easy to use. You can ask it almost anything, as long as you keep the following principles in mind.
Example of reporting AI use in an essay on “Building a brand in social media from an ethical perspective” (yellow traffic light): “I used ChatGPT to plan my information search. I discussed suitable search terms and how to combine them, and I asked for improvements to my own queries. I used Copilot when reading sources. With its help, I got summaries in my own language and also checked whether the ethical perspective appeared in the texts. I used ChatGPT to review the language of my essay.
Conversational AI applications are useful for planning, summarizing, translating, proofreading, creating images, searching for information, and more. You can often try them without an account, but wider use usually requires registering. Do not use your SAMK email to register for external services.
Open ChatGPT or Microsoft Copilot and try conversations like these. You can also try both and compare answers between tools:
Remember: you can always continue the conversation, ask for clarifications, simplifications, summaries, or extra explanations.