Search

COLUMN: How is the digital foundation of your brick-and-mortar store doing?

Internet giants are pushing prices down, people are increasingly moving to urban centers, consumers are speding more and more time online, and, with artificial intelligence, you feel you will soon be left with peanuts…Do these fears sound familiar? Well, you’re not the only one. Brick-and-mortar stores have been dealing with these challenges for a while already. Is there anything that could be done?

12.4.2019 | By: Mikko Lehtonen | Photo: Jatta Lehtonen

Mikko Lehtonen SAMK
Mikko Lehtonen - jos asia kiinnostaa, ota yhteyttä Mikkoon! If intested in developing business, contact Mr. Mikko Lehtonen.

Most business still happens in physical stores. In the specialty goods and utilities trade, online trade is estimated to be about 20 per cent. It is, however, a large percentage – and constantly increasing its share.

Rehabilitate you digital foundation.

People still want to touch and try products in physical stores. They are, however, looking for more information online to support their decision to buy. Even before entering your store, they will have searched and processed information about your company’s selection in general and nowadays also about your company’s values. People don’t look for information only on a company’s website, but they also use different kinds of social media channels and message boards.

It is crucial that you have your company’s basic digital elements in order. Find out the state of your Google visibility and improve it. You can do a lot for free, too.

Take at least one social media channel into use. Which channels do your customers use – do some research! Find out and learn about social media behaviour of other players in the field. Check how people talk about your business in social media and on message boards. If needed, change the way you operate.

Think about establishing an online store. It can nowadays be done very cost-effectively.

Turn your communication into entertainment.

According to studies, combining humour and marketing is very effective - although admittedly, it is not always an easy task. Try communicating with your customers with a little twinkle in your eye -  after all, we all need something to lighten our spirits every now and then, don’t we?

We are here to help you with marketing, the digital world, or developing your business in any way – don’t hesitate to contact us. Regional development and business cooperation are some of the main tasks of Satakunta University of Applied Sciences.

 

Mikko Lehtonen SAMK

Mikko Lehtonen

The author is a regional developer at Satakunta University of Applied Sciences who works in both national and international projects in the field of business development.

12.4.2019 | By: Mikko Lehtonen | Photo: Jatta Lehtonen

Related news

Daniela Tanhua SAMK Kuva: Johanna Kaisjoki
| Business

COLUMN: Internationality belongs to everyday life – there’s no need for contemplation

On a Wednesday in March at SAMK Rauma Campus, 2nd floor of Satamakatu: 60 students in a classroom solving a game connected to production, distribution and purchasing. Half of the students are from our French partner university Vesoul and the other half are SAMK students; there are both Logistics students from the field of Engineering and International Business students from the field of Business Administration.
| Entrepreneurship

Developing entrepreneurship education in Satakunta

SAMK and other agencies in Satakunta have been active in developing entrepreneurship education since the late 1990’s. SAMK is introducing now a new Finnish-language Entrepreneur’s Degree Programme

Latest News

Companies focusing on maritime and logistics visited the coastal area of Walvis Bay in Namibia and Durban in South Africa during the delegation trip.
| Seafaring

SMEs on their way to business in Southern Africa: towards new results with company coaching

SProject SME Aisle organized its second business delegation trip for small and medium-sized enterprises (SMEs) in April 2019. During the two weeks of travelling, the team and the companies visited Namibia, South Africa and Zambia.
| Technology

RoboAI supports technological development in Satakunta

SAMK introduces a novel RoboAI entity, which focuses on the RDI and education activities in the fields of automation, robotics, artificial intelligence and welfare technology.

SAMK in social media

@SAMK IN TWITTER