Expert in Tourism and Business Management
By studying in this programme, you will gain the tools to advance your career and enhance your professional profile. You will study in an international student group and develop management expertise in the tourism business environment, learning how to apply this knowledge in a variety of contexts. As a student in a world-class higher education system, you will have a personal tutor appointed by the faculty to support your progress.
This industry-driven programme strengthens the competences needed for strategic management in competitive tourism businesses. It equips you with future-oriented know-how and the tools necessary to address structural and transformational changes in the tourism industry. You will acquire advanced professional competencies and a strong international perspective.
The studies cover advanced theories related to profitable and productive business operations, both at the micro and macro level. A strong emphasis is placed on your personal development and leadership abilities – key elements for building a successful career in tourism. The programme integrates wide-ranging themes such as digitalisation, sustainability, and the international business environment – critical competencies for tourism professionals.
Daytime studies on campus
The studies are conducted on weekdays during daytime hours at the SAMK campus in Pori (Satakunnankatu 23). On average, classes take place three times a week. Regular on-campus attendance is required; this programme does not offer online study options.
This programme does not offer separate major subject tracks. Instead, the focus areas include leadership and management, tourism competitiveness management, and sustainable tourism business in destinations and organisations. The degree includes compulsory courses for all students and one elective course.
You will create a Personal Study Plan (PSP) at the beginning of your studies, with support from your tutor and faculty staff, to define your personal goals and study objectives.
This international Master’s programme educates highly competent and innovative tourism business specialists for demanding managerial and expert roles in both private and public organisations, as well as for entrepreneurial paths. The degree helps you strengthen your competencies for your current role and qualify for more challenging positions in the future.
After graduation, you may work e.g., as a:
Find out about tuition fees and scholarship programme for non-EU/EEA students at SAMK.
