#SAMK2030 - Strategy

SAMK provides experts and developers for the region and promotes internationality and entrepreneurship in Satakunta.

Vision: All SAMK students will be employed.


SAMK provides experts and developers for the region and promotes internationality and entrepreneurship in Satakunta.

The economic and industrial structure of the region requires SAMK to be able to offer extensive education and research opportunities in the fields of health care and social services , business administration, and technology.


SAMK profiles itself as an industrial higher education institution.

SAMK has the responsibility to produce customizable competence to meet the modern and versatile needs of working life in the region of Satakunta and the neighbouring areas, and in the chosen fields all over Finland.


Together we will make results.

We encourage curiosity.

We inspire responsibility.

We want to exceed expectations.

Focus areas

  • Automation, robotics, and artificial intelligence
  • Human participation and functioning
  • Tourism and experience economy

Cross-cutting strengths

  • Entrepreneurship and start-ups
  • Digital campus
  • Online teaching

Emerging areas

  • Intelligent maritime management and logistics
  • Resource wisdom
  • Welfare technology and health technology

Strategic goals

SAMK has a comprehensive selection of work-based and multiform degree and continuing education entities.

By diversifying the study opportunities available, SAMK meets the educational needs in the region and the change in the operating environment brought by the population projection.

SAMK will increase the number of online and multiform implementations, continuing learning solutions and Master´s degree student intake. The number of Entrepreneurship students will be significantly increased.

Working life-based degree education and learning environments that support digital visions ensure the availability of education. Studification of work is one part in the smooth progress of studies. SAMK graduates are employed the best of all universities of applied sciences outside the metropolitan area.

SAMKissa on kattava tarjonta työelämälähtöisiä ja monimuotoisia tutkinto- ja jatkuvan oppimisen koulutuskokonaisuuksia

SAMK is a competent and prosperous higher education community.

A competent and prosperous higher education community is a lifeline for our success. Together we are building a culture that is people-centered with expertise, renewal and open interaction at the centre.

Every member of our higher education community bears the responsibility for the success and wellbeing of our community by behaving in an inspiring and open manner, respecting students, customers and colleagues. We are developing our competence and wellbeing in a systematic, long-term manner.

The joy of studying and working strengthen the attractiveness of SAMK as a sought-after study and work place.

SAMK on osaava ja hyvinvoiva yhteisö

SAMK is a uniting force for the working life, education, and research cooperation in the region

SAMK has the responsibility to produce customizable competence to meet the modern and versatile needs of working life in the region of Satakunta.

In the future, there will be a cluster in each focus and emerging area, which SAMK is responsible for, and which is a part of a wider ecosystem.

Research and education cooperation will be consolidated with Seinäjoki University of Applied Sciences and the University of Tampere and the University of Turku (University Consortium of Pori) and Aalto University.

The number of international strategic partners will be increased.

Open science, open access publishing and open data are at the heart of RDI activities and work possibilities at SAMK.

SAMK on alueen kokoava voima

Results-based operations ensure flexibility and adaptability

The basis for effective functioning is the smooth progress of studies and graduating within the specified time-limit as well as comprehensive and demand-driven supply of continuing education. Effective functioning is strengthened by growing and effective national and international RDI activities.

Education export is an important part of SAMK´s business activities. Financial statements´ (operational) result is positive each year.

Room for manoeuvre is created by effective functioning and investment returns, thus enabling continuous development of functioning.

SAMKin tuloksellinen toiminta tuo liikkumavaraa

SAMK promotes the integration of international students, teachers, researchers, and other experts by developing possibilities for studying and working

The most important factor for the vitality of the region is to assure the availability of workforce. Global migration is growing and there will be competition for experts.

SAMK will increase the number of international degree students especially in focus and emerging areas. The number of foreign teachers and reseachers will be increased.

Opportunities will be built for companies and communities in the region of Satakunta to encourage international students to practical training and working.

SAMK toimii kansainvälisesti