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Green entrepreneurs need sector-specific business skills

The demand for natural, healthy and ecological products and services is growing fast. Many consumers care about environmental issues and are willing to reduce their impact on the environment. An international project, lead by SAMK, provides a curriculum and a training programme of green micro entrepreneurship and business development in the Central Baltic area.

27.3.2018 | By: Jaana Ruoho | Photo: Kuvat Jaana Ruoho (ryhmäselfie Sanna-Mari Renfors)

NatureBizz project partners having lunch in Noormarkku 15.3.2018.
NatureBizz project partners having lunch in Noormarkku 15.3.2018.

Consumers ask for ecological products

 

The project kickoff meeting in Pori 14-16 March 2018. Dean Timo Mattila is welcoming the project partners to Pori. (SAMK)

The project kickoff meeting in Pori 14-16 March 2018. Dean Timo Mattila is welcoming the project partners to Pori.

The changes in consumer behaviour and the overall greening offer new business opportunities for green micro entrepreneurs.

Green micro entrepreneurs need business skills

Green micro entrepreneurs are professionals in producing sustainable, small-scale products and services based on local natural resources, for example, nature-based services that promote human well-being, e.g. superfood, biocosmetics, eco-friendly handicraft or nature-based experiences.

However, entrepreneurs need more sector-specific business skills to grow their business aligned with their values. The entrepreneurs have a strong relationship with nature, and they aim both at business and environmental goals. Their challenge is to balance these two goals.

The project kickoff meeting was hosted by SAMK 14-16 March 2018. A busy meeting day in Noormarkku.

The project kickoff meeting was hosted by SAMK 14-16 March 2018. A busy meeting day in Noormarkku.

NatureBizz provides a curriculum of green entrepreneurship

A new international project called NatureBizz, lead by SAMK, provides a curriculum and a training programme of green micro entrepreneurship and business development in Central Baltic area. In NatureBizz, we define green micro entrepreneurship as the development of sustainable, small-scale products and services based on local natural resources. The curriculum aims at supporting the growth of green micro business in the area.

The SAMK NatureBizz project partners enjoy the sunny winter day in Noormarkku 15.3.2018.

NatureBizz – Business and Wellness from Green Economy Growth (1.3.2018 – 31.10.2020)

 is one of the Tourism Business research group’s projects in SAMK and funded by the Central Baltic Programme 2014–2020.

The project partners are Vidzeme University of Applied Sciences from Latvia, University of Tartu and Pärnu College from Estonia and Södertörn University from Sweden.

The main activities in the project are
1) identifying and specifying the relevant skillset in the Central Baltic Area
2) developing the curriculum and the training programme and
3) conducting the pilot training with the project partners and entrepreneurs.

27.3.2018 | By: Jaana Ruoho | Photo: Kuvat Jaana Ruoho (ryhmäselfie Sanna-Mari Renfors)

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