Supply Chain in a Digital World

Online conference 1–2 December 2020


SAMK organises an event in the framework of the ‘Supply Chain in a Digital World‘.


1–2 December 2020

Programme of the event

Tuesday, 1 December, 14:00-17:00 (EET): Business solutions along the digital Supply Chain 

14:00 Start of the conference

14:15 Mr Christoph Lenhartz, Demand Driven MRP (DDMRP) as a Key Tool for Digitizing Supply Chain Practice for Better Performance, Catena-Strategies

15:15 Mr Michiel Steeman, Supply Chain Finance: Bridging the Gap between Physical and Financial Supply Chain, Inchainge

16:00 Break

​16:15 Mr Amit J. Mokashi and  Dr. EunSu Lee, Maritime Automatic Identification Systems (AIS), NJCU

16:55 Wrap-up of the first conference day


Wednesday, 2 December, 9:00-12:00 (EET):  SAMK research and best practices in international co-learning

9:00 Start of the 2nd day

9:15 Mr Janne Lahtinen, Intelligent Fairways Enabling Safe and Sustainable Maritime Logistics, SAMK, Maritime technology

10:00 Dr Mirka Leino, Advantages of Robotics, Machine Vision and 3D Simulation in Supply Chain, SAMK, Robotics

11:00 Mr Niko Kandelin, Ms Daniela Tanhua, Ms Marina Wikman: Best Practices in International Co-Learning, SAMK

11:55 Wrap-up of the on-line conference


Demand Driven MRP (DDMRP) as a key tool for digitizing supply chain practice for better performance

More than ever before, supply chains need to combat variability and uncertainty. Digitizing conventional planning will not enable them to improve inventory performance, customer service and finally return on investment. DDMRP (developed by the Demand Driven Institute since the early 2000s) is a breakthrough in formal planning that uses strategically placed decoupling points, together with dynamic buffers to create a resilient and agile planning approach that dampens the bullwhip effect and system nervousness. It enables supply chains to use actual customer demand as the leading pull signal, thus eliminating the need to use forecast and planned orders in the operational planning horizon. Supply chains that use this method enjoy significant reductions in inventory levels, shorter customer lead times and higher customer service. The presentation introduces the underlying logic of DDMRP and the five step process which allows its implementation, application, and digital modelling. Mini case study illustrate the methodology.

Christoph Lenhartz (MBA, Jonah, TOCICO-certified, Certified Consultant (bdvb) , DDPP, DDLP, AEFP, CSCA, CSCP) is Founding Partner of Catena Strategies is, a leading expert in project, operations, and supply chain consulting applying sound and proven flow-based methodologies.

In over 20 years he has acquired a wide-ranging, international experience in industry, as a successful entrepreneur and also a leader of management consulting teams in high complexity TOC implementations. He has lead strategic, business transformation, supply chain management and IT projects and his expertise also includes post-merger integration of supply chain operations for major international groups.

As one of the leading TOC and management experts in Europe he serves on the Board of the Theory of Constraints International Certification Organization (TOCICO), where he served as Chairman of the Board from 2012-2013.

Christoph is a Master Instructor with the Demand Driven Institute (DDI) and a co-author of its Adaptive Enterprise Foundations course. He has published several articles on management topics, translated books to German and French and is an appreciated speaker, educator, coach and a recognized expert in developing and implementing highly effective project management and execution methodologies based on Critical Chain principles as well as operations and supply chain strategies using TOC and Demand Driven approaches.

Christoph holds an MBA from Clemson University (USA), he graduated from the University Essen (Germany) as a Diplom-Kaufmann and has pursued post-graduate studies in Engineering Management at Washington State University (USA).

You can contact Christoph at and connect on LinkedIn at

Maritime Automatic Identification Systems (AIS)

The member states of International Maritime Organization (IMO) have been leading in and enforcing the use of automatic identification systems (AIS) in the analysis of ship-to-ship collisions, vessel monitoring, and maritime traffic management offshore. This study will help non-federal stakeholders understand the AIS data and contribute to future research by assessing difficulties and improving access to data and applications. This study introduces the basics of AIS materials, shared channels, and currently developed applications, and discusses areas where they can be incorporated in the future. The literature revealed that using AIS data will be beneficial to the public as well as to business and public agencies.

Amit J. Mokashi is a Marine Engineer with an unlimited Chief Engineer’s license for steam and motor ships (Maritime and Coastguard Agency, UK). He is also a certified Global Logistics Specialist (California State University Long Beach, USA) and has an M.Sc. in Maritime Operations (Liverpool John Moores University, UK), Ph.D. in Marine Policy (University of Delaware, USA), and Post Doctorate in Innovation and Technology Management (Grenoble École de Management, France). He was elected the New York Section Chair for the Society of Naval Architects and Marine Engineers for the years 2018 - 19. Dr. Mokashi is currently working as an Assistant Professor at the New Jersey City University, where he teaches Supply Chain, Logistics and Maritime Port Management.

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Dr. EunSu Lee is Associate Professor of Management at the School of Business of New Jersey City University in Jersey City, New Jersey. He received his Ph.D. in Transportation and Logistics with concentration of Supply Chain Systems from North Dakota State University in Fargo, North Dakota, and MBA from Hanyang University in Seoul, Korea, and a BE in Computer Science and Engineering from Catholic Kwandong University in Gangwon, Korea. Prior to joining at New Jersey City University, he worked for the Upper Great Plains Transportation Institute at North Dakota State University. He holds a Certified Production and Inventory Management (CPIM), a Certified Supply Chain Professional (CSCP), and a Geographic Information Systems Professional (GISP). He teaches Supply Chain, Logistics, Transportation, Information Systems, and Analytics.

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Intelligent fairway enables safe and sustainable maritime logistics.

Intelligent fairway infrastructures and information sharing support novel maritime operations. Technology enables solutions that contribute to the safety of fairway users and the situation awareness of stakeholders of the logistic chain. However, when the paper is white, there tend to be various unknowns.

Janne Lahtinen is a doctoral candidate in Aalto University, Department of Mechanical Engineering where he researches safety of remote pilotage in intelligent fairway.  He has graduated from Satakunta University of Applied Sciences (SAMK) as a Master of Maritime of Management and a Master Mariner.  After graduation he gathered extensive experience from dynamically positioned offshore construction vessels where he worked as a senior dynamic positioning operator responsible for computerized propulsion systems in deep water subsea construction operations. As a Nautical institute accredited senior dynamic positioning instructor Janne runs a dynamic positioning training center in SAMK, where he works as a senior lecturer.

Advantages of robotics, machine vision and 3D simulation in Supply chain

The digital transformation is affecting us all. The digitalization has a great role in supply chain management. Robotics with versatile prospects, machine vision bringing the intelligence to the processes and 3D simulation with quick trials and offline programming in virtual world make it possible to create supply chains of the future. This lecture describes these enabling technologies and their potential as well as presents example solutions from the supply chain management’s point of view. In addition to the traditional industrial robots there are different kind of service robots, which will have a significant role in the supply chains. At the same time machine vision solutions will help to monitor and control the quality of supply chains. With 3D simulation the supply chains can be designed and programmed in virtual world in order to find the most suitable solution before any of the equipment are even ordered. The presentation will focus on applied research examples made at Satakunta University of Applied Sciences.

Mirka Leino works as the Head of Automation Research Team and Principal Lecturer at Satakunta University of Applied Sciences. She is coordinating various automation technology projects and her current personal research work include intelligent machine vision and robotics in the development of factory automation, as well as international technology transfer and research institute-enterprise collaboration. She has more than 16 years of professional research experience in machine vision, welfare technology, intelligent robotics, simulation and technology transfer. Mirka Leino received the M.Sc. degree in Electronics and Information Technology in 2001 and D.Sc. (tech) degree in Business and Technology Management in 2017. She has over 19 years of professional lecturing experience in machine vision, robotics, electronics, information technology and electrical engineering.


Supply Chain Management (SCM)

Supply Chain Management (SCM) is one of the core business processes for companies managing all kinds of material flows. Therefore, it is crucial that supply chain dynamics are understood by everyone – not only by the SCM professionals. RealGame training develops essential competences needed in SCM, such as understanding and gaining ability to develop cost efficiency, demand-supply balancing and optimization and availability through the supply chain. RealGame training is based on a real-time operated business simulation game that illustrates supply chain dynamics and core business processes.

Niko Kandelin is Principal Lecturer, Lic.Tech. at the Faculty of Logistics and Maritime Technology, Degree Programme in Industrial Engineering and Management, Satakunta University of Applied Sciences (SAMK). He has bachelors’ degrees in business logistics (BBA) and in industrial engineering and management from SAMK University of Applied Sciences, a master’s degree in industrial engineering and management from Tampere University of Technology and a Licentiate degree in industrial engineering and management from Tampere University of Technology.

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MSc (Social Sciences) Teppo Lundell has been Senior Lecturer in Entrepreneurship and Project Management from 2005 at Satakunta University of Applied Sciences (SAMK). He has been developing the SAMK Enterprise Accelerator together with the team of Entrepreneurship education at SAMK. Mr. Lundell has also been involved in the development of the Curriculum for SAMKs Entrepreneurship degree programme which started in 2017 as a undergraduate full-time study programme. Mr. Lundell has been for over 10 years our responsible tutor for the local business life in advancing their competencies within numerous working life projects. And therefore, has great experience in developing methods for incorporating business life problems into learning and delivering solutions.

Senior Lecturer Daniela Tanhua, MSc Econ has been the Degree Programme co-ordinator for the Bachelors’ Degree Programme International Business from 1999-2017 and thereby accumulated a broad experience in curriculum development, didactical solutions for international, joint learning modules and the establishment of eLearning platforms. Daniela Tanhua has been a Member of the European Forum for Logistics Education since 2001. Daniela Tanhua has project management experience in international research projects as well as conducted research in multidisciplinary international teams working on a case company project in a virtual learning environment; experience in teaching in international on-line courses conducted together with lecturers from international partner universities.

Senior Lecturer and Faculty International Coordinator Marina Wikman, MA, has more than two decades of experience as an instructor both in the English- and Finnish-tuition business programmes and has also been part of the international relations team, coordinating academic relations. Marina Wikman has been a member of the Network of International Business Schools for 10 years. She has worked as a visiting lecturer in Thailand and China as well as given intensive courses Russia and Austria. She has gained experience of online teaching and joined online projects with international partner universities, and is also co-writer of an article dealing with student experiences in such projects.